Only Superlatives: COMMENTS: name one feature that Philippine-made products lack compared to imported ones

Brian Tenorio

SURVEY: name one feature that Philippine-made products lack compared to imported ones (assuming you are comparing two products of the same category, function, etc)

11:44pm · Comment · Like

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Carlo Castelo Clemente at 11:52pm May 25

packaging?

Cholo Ayuyao at 11:53pm May 25

they lack the appropriate study to actually compete with world brands... while artistry and ingenuity is abundant here, producers seem to overlook the behavior of the world market and its products... classic example: lack of study made possible the resurgence of brazil and other latin american countries to seal off the niche market of resort wear, which is an otherwise overlooked market before... with our great fashion and accessory designers here to produce products for such market... but its too late...

Robbie Dinglasan at 11:56pm May 25

i agree with packaging! Take a look at products from Thailand. Presentation and Packaging are key components.

Carlo Castelo Clemente at 11:59pm May 25

i'd say we could stand to learn how to market our goods better. we need to exert more effort to achieve stronger branding (and this includes packaging). if you think about it, we are capable of producing competitive products; it's really just a matter of asserting them. sadly, we should start believing in our products first before we could even hope to make the world appreciate them.

Brian Cabactulan at 12:11am May 26

packaging :P

Irwin Cruz at 12:12am May 26

well, I guess self-esteem. we have to believe that our own products are really good. na world class. we must wear like a badge.

much like the indonesians, who now have implemented Batik Fridays at work. Will someone start a movement for Barong Mondays?

kailangang idevelop ang Made in Pinas as a brand. That's how Italy did it with Made in Italy in the 60s.

Also we have to create a myth about the brand - the same way italy has it for leather goods (la dolce vita), france for fashion and food (la france profonde), brazil for its beaches and tsinelas.

so what is our myth, what will be that thing that we want to communicate and make our products desirable/inviting? in other words, the product must say a story. the designer has to know about this - ang kuwento ng pilipino, ang kuwento ng pagka-pilipino

Paolo Peña Dolina at 12:21am May 26

polish and attention to detail. :)

Jody Castillo at 12:33am May 26 via Facebook Mobile

A distinct identity rendered in appealing interpretations! But that may be more about the consumer than the product =/

Acky Ferreria at 1:15am May 26

A brand strategy.. more often than not its a shot in the dark. But now some proudly philippine made products are getting it right.

Ming Ong at 1:38am May 26

we lack DESIGN! im speaking in terms of industrial design perspective ha,most of philippine products are functional but usually take forgrant the design aspect. That is why Industrial design students usually don't have work here although there is a grave need to revamp the design needs of most of our products...walang carreer dito because for most philippine businesses , design always takes a back seat...

Jaymie Divinagracia at 2:10am May 26

a marketing plan that reflects a unique selling proposition and single minded messaging

Joseph Lim Jr. at 3:00am May 26

Pricing.

Jam Yap at 3:03am May 26

I used to export native bags to Mexico City and Torino, and although the Philippine-made and designed bags I purchased were of good quality, they somewhat lacked a distinct and authentic "Pinoy-ness" in terms of DESIGN - no "Pinoy Soul," so to speak.

I mean, the other bags we bought which were made in Indonesia and Thailand had it - that unique and authentic soul. Whereas one could think of Bali, the temples in Thailand and/or their respective cultures while checking bags made in those countries, the Filipino-designed ones couldn't conjure up an authentic "Filipiniana," or just plain "Philippine" feel/image.

DESIGN is very important in the international market, I believe. I like Steve Job's take on the subject of design: "Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product."

I also agree with Irwin Cruz, the design MUST tell OUR story... "ang kuwento ng pilipino, ang kuwento ng pagka-pilipino."